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Go for Yours began as a book and transformed into a nonprofit foundation and brand for creators, trailblazers, and entrepreneurs. We take pride in providing support for the overlooked and undervalued GENIUSES who are clever, original, and innovative. Our programs, products, and services support people from all walks of life during their journey of success. We believe that when you Go for Yours, you don’t wait on an opportunity. You CREATE it.

Go for Yours began as a book and transformed into a brand and nonprofit foundation for creators, trailblazers, and clever, original, and innovative entrepreneurs. We take pride in providing support for overlooked and undervalued GENIUSES. Our programs, products, and services support people from all walks of life on their journey to success. We believe that when you go for yours, you don’t wait on an opportunity; you CREATE it.

Get 10% off of the highly anticipated book, Don’t Wait Create and Go for Yours when you subscribe.
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Dream Experience

October 15-17, 2021

The Dream Experience is back! We are looking for ten trailblazers to join our new cohort. If you reside in Los Angeles, California, and surrounding areas, you are invited to apply.
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Who we are

Go for Yours has provided
$10,000 in scholarships

Our Story

In 2010, Founder Erika R. McCall decided to bring to life the hand-scrawled quotes resting in her journal. While on a plane, 30,000 feet in the air, she wrote three words that, unbeknownst to her, would change the direction of her life, “Go for Yours.” Go for Yours started as a published collection of stories about young African Americans brave enough to follow their dreams. While promoting the message of Go for Yours to various students across the country, Erika noticed a difference between underprivileged youth and their more privileged peers. Both were equally talented, but one group lacked the resources they needed to become the best people they were born to be.
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Closing the Opportunity Gap
One Student At a Time

According to the Schott Foundation for Public Education, U.S. Department of Education data reveals that the opportunity gap is the greatest crisis facing America’s urban youth. When an opportunity gap is present, there is an unequal amount of resources available for young people living in and attending schools in low-income neighborhoods.

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Serving the Community

2021 Dream Experience

DREAM EXPERIENCE

October 15-17, 2021

The Dream Experience is back! We are looking for ten trailblazers to join our new cohort. If you reside in Los Angeles, California, and surrounding areas, you are invited to apply.
APPLY NOW

Go for Yours Foundation on
the Drew Barrymore Show

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